Saturday, July 5, 2008

Red Bull and Your Brain!

I had to drop this blog in after Stephen sent me this amazing article. It is here in its entirety and I hope that you follow this educative advice.

Red Bull and other energy drinks are a rapidily growing market. See the latest news link below for concerning news on Red Bull Cynically marketed, toxic and disturbing: Why Red Bull is Britain's real
drink problem
Full Story:
18 June 2008

The solution is here.

The World’s First “Think Drink”

Imagine being noticed when you walk into a room - commanding attention and taking charge. If you want to possess abundant energy,
retrieve your youth through mental clarity and alertness, while being on the road to financial freedom and living the life you always
imagined....then being on the EDGE is where you’ll find it.
According to a 2007 study conducted by the American Psychological Association (APA) one-third of Americans are living with extreme
stress and nearly half of Americans (48 percent) believe that their stress has increased over the past five years. Stress is taking a toll on
people — contributing to health problems, poor relationships and lost productivity at work.
As a result, millions of people are turning to alternative (mostly sugar loaded) energy drinks as a means to maintain the “get-up-and-go”
mentality. Unfortunately, the majority of energy drinks are packed with sugar, artificial colors and flavors and unhealthy stimulants. These
beverages can wreak havoc on bodies, young and old, when consumed regularly.

Taking energy drinks to the next level…This Changes Everything

In keeping with Xooma’s mission of, “Changing the Health of a Generation” we’ve revolutionized the energy drink market with a
comprehensive blend of clinically researched nutrients that will boost energy and maintain mental alertness.
A completely healthy energy drink that dramatically improves mental cognition? It may sound too good to be true, but Xooma has
accomplished this feat with, EDGE. For stressed executives trying to stay on top of their responsibilities, for time-pressed moms, for older
people who want to stay active- in fact for anyone struggling to get through a sleepy afternoon at the office, EDGE puts you at the top of
your game.
The world’s first all-natural “think drink,” EDGE is specifically designed for those who want more out of life. Naturally designed from
plant extracts and natural compounds, the ingredients found in EDGE have a long proven history for their effects on increasing mental
energy and cognition. NO sugar, NO fake sweeteners- just clean energy and a sharp mind.
When it comes to convenience, EDGE is the perfect fit. No bulky heavy cans to carry with you. Simply slip the packet into your pocket or
purse for “ultimate mental energy” any place, any time.
The energy drink market is growing at a pace of $5 billion per year and is predicted to be one of the biggest trends in the beverage industry.
Xooma’s EDGE gives you a significant opportunity for massive growth because of its scientifically proven mood and brain benefits that are
popular with virtually all age groups.

Did you know...?
• Soft drinks dominated the market in 2006 based on volume alone, however sales of energy drinks shot up by almost 50 percent compared to soft
drink sales which dipped by just over 1 percent during the year.
• The average American under consumes the very nutrients the brain utilizes to produce neurotransmitters responsible for focus, concentration,
memory and mood.
• The US energy drink market reached 3.7 billion in 2006, according to Packaged Facts which predicted it will grow to 6.3 billion by 2011.
• In the past 5 years (2001-2006), energy drink sales have grown by a staggering 516%.
• Thirty-one percent of U.S. teenagers say they drink energy drinks, according to Simmons Research. That statistic represents 7.6 million teens, a
jump of almost 3 million in three years.
EDGE is the only healthy energy drink available on the market today that not only gives you the extra “boost” you’re looking for,
but also supports optimal brain performance at any age.

The Ultimate Combination...

As we age, the benefits of systemically alkalizing the brain and body with Xtreme X2O and EDGE are numerous and well established in
science. In an acidic environment the brain function becomes sluggish, tired and worst yet- an unhealthy environment is established that
predisposes the aging brain to the ravages of Alzheimer’s disease. By supplementing with the powerful combination of Xtreme X2O and
EDGE, you are significantly improving mental function and performance while feeling more composed and energetic. Keeping your body
hydrated is critically important – proper hydration is critical to the brain’s function and the processes of detoxification for the brain and body.

Living on the EDGE…

Memory loss and lack of energy are two of the most common complaints of aging in today’s world. The specialized ingredients found in
Xooma’s EDGE have been studied, documented and produce proven results. In addition, their incredible synergistic effects provide the
targeted nourishment your mind and body need.

Acetyl-L-Carnitine (ALCAR)
ALCAR’s role in brain function is in maintaining, protecting, and improving cellular energy production. This abundance of energy is
then utilized to create neurotransmitters and keep the brain in top shape.

Benefits of ALCAR:
• Stimulates the growth of new healthy nuerites
• Is a powerful brain antioxidant
• Has been shown to improve normal cognition
• Improves cognitive benefits in patients with mild Alzheimer’s or non-Alzheimer’s

A significant body of scientific research into the effects of Dimethyl-aminoethanol (DMAE) goes back more than four decades.
Benefits of DMAE:
• Improves attention, concentration and academic/learning performance
• Has been shown to increase IQ scores in children
• Improves the speed of reaction in the brain

Decades of accumulated scientific studies validate rhodiola’s usefulness for improving mental performance, energy and stamina.
Benefits of Rhodiola:
• Protects the nervous system against oxidative damage by free radicals.
• Optimizes the release of acetylcholine, the neurotransmitter associated with learning, attention and memory.
• May prevent or ameliorate some age-related dysfunction in neurotransmitter systems that tend to deteriorate with aging.

Huperzine- A has demonstrated memory enhancing effects in cognitive states ranging from “normal” to “impaired.”
Benefits of Huperzine - A:
• Protects cells against hydrogen peroxide and beta-amyloid protein (a toxic protein seen in Alzheimer’s disease).
• Promotes healthy vascular tissue and neuronal health in the brain
• Modulates the neurotransmitter dopamine, involved in cognition, motivation, mood, attention and learning.

Green Tea
For years, scientists have recognized that the catechins in green tea- specifically EGCG exhibit a powerful ability to protect brain cells
from free radical activity and increased energy levels.
Benefits of Green Tea:
• Research has demonstrated that EGCG not only stops neurons from degeneration, but also regenerates and restores their function.
• A recent study showed that green tea actually slowed the effects of normal aging and its associated regression in brain function.
• Significantly increases the rate of body fat metabolized while increasing energy levels within the body.

All material in this handout is provided for information only and may not be construed as medical advice or instruction. Readers should consult their
doctor and other qualified health professionals on any matter relating to their health and well-being. This information is not intended to treat, cure
or prevent any illness or disease.

Cheers, Mike King.